Winn-Dixie has come up with a new regular pricing program that will permanently reduce prices in it’s 518 stores on over 1,500 items, confirmed by Business Wire.
The Southeastern Grocery chain has made a $40 million investment into lowering prices on products that their customers buy the most.
Customers stated that “affordable prices” were the most important thing from a grocery store.
“We are listening to our customers and helping them reduce the cost of their weekly shop by lowering the prices on over 1,500 of our customers’ favorites,” said Ian McLeod, president and CEO of Southeastern Grocers.
The price reductions on the items on average will be about 20 percent and can be as high as 53 percent.
Customers will be able to spot the items with special prices tags until late October.