These are almost ALWAYS unadvertised for $1.99 each BUT if they are regular price of $2.39-$2.49 this is still a great price! The deal is you buy (3) and use the digital coupon for ANY Smithfield brand products $5/3- Brings your final price to $0.32-$0.83 depending on your in store price! 🙂 BACONNNNNN I use these in everything from my salads, to on my hubby’s homemade pizzas!