Beginner’s Guide to Publix Couponing


If you are new to couponing entirely, before reading this guide, please click here and read the  beginner’s guide  to couponing to familiarize yourself with some basic couponing skills. If you have a grasp on the basics, start below. 🙂

Publix is located in Alabama, Georgia, Tennessee, South Carolina, North Carolina and Florida. To find the Publix close to you click here. In some states, Publix doubles coupons up to $0.50, with no limit  of doubled  coupons per transaction. To find out if your store doubles, you should call them and ask before planning your trip.

Publix limits coupons to 8 like coupons per transaction. Don’t get that confused, it means you may use 8 coupons which are alike, not 8 total in your transaction. If your coupon is for $1/2, you may buy 16 items and use 8 coupons. Of course if the coupon has a limit, for example ” 4 like coupons per transactions” this supersedes the store policy of 8 like coupons and you may only use 4 coupons.

Click here to see Publix’s full coupon policy.

It is important to know any store’s coupon policy to avoid surprises at the register and to eliminate frustration.  Publix is a wonderful store to begin couponing in, they are very coupon friendly, and give their customers multiple ways of saving. For example, they offer great BOGO sales and they issue several of their own store coupons weekly. You can stack these store coupons with manufacturer coupons.  Publix also accepts competitor’s coupons which we will go over more of below.

Come chat with us and show off your hauls Click here and join our exclusively Publix coupon Facebook group 

Where do I find coupons?

The first place you can also find multiple manufacturer coupons is by printing them. Here are a list of sites which offer printable manufacturer coupons. Click here

Below are some tips on printing coupons.

Most sites will allow you to print two coupons per device. A device is a computer, tablet, or phone. You may use ONE printer to print from all these devices, through your WIFI. The coupon prints are tracked through the devices not the actual printer. So you can get two prints from you phone, two prints from your tablet and so on.

You may also try printing from different browsers ( i.e Internet Explorer, Firefox, Goggle Chrome) this does not work with all coupon printing sites, but is worth a shot.

Once you have printed the coupon, most printable sites will allow you to easily print it again by hitting you browser back arrow. Some however you have to go back and click on the link where you found the coupon and print again.

Never share or leave printable coupons in the store for others. This may seem like a thoughtful gesture, but the coupon is linked to your phone number when you signed up. If the person who picks up the coupon makes copies or misuses the coupon the coupon site may restrict your printing privileges.

You may not ever copy a printable coupon there is a unique code on the coupon which tracks it to only be used once. Most coupon sites have a disclosure or warning and it is printed on most coupons.

 Do not buy printable coupons from coupon sellers. While this also may seem like an easy way to get more coupons, you are not sure where the coupons came from, or if they are legitimate and they can be tracked at the store through your customer loyalty card or credit card. Many couponers have been prosecuted for using fake coupons they have bought on the internet and have faced jail and penalties. Please do not abuse the privilege. Print through the legimate coupon sites above, and use multiple devices in your home.

Sometimes coupons reset, and you can get two more prints per device (this typically happens mid month or at the end of the month)

Printable coupons are available for a limited time or for limited prints, once the coupon has reached the manufacturer’s limit, its gone. So if you see a coupon you know you will use, don’t wait print it immediately!

Another way to obtain coupons is through Sunday paper in coupon inserts.  The three inserts found in the Sunday paper are Red Plum(RP), Proctor & Gamble (P&G) and Smart Source (SS) . When couponer’s refer to these inserts they use the abbreviations shown above. Also in match ups you will see them abbreviated.

Publix also has digital coupons on their website, but these are manufacturer coupons, you can clip them on the website and then at check out enter your phone number into the credit card keypad and the coupons you have clipped will deduct at the end of your purchase, if you purchased the items in your trip. Be careful and “click on continue reading” on the digital coupons,  click on the details, and note the size restrictions on each coupon. If you buy 2.5oz chips and the coupons are good for 11.9 oz chips the coupon will not deduct at the register. Also you may only use a digital coupon once. So if you buy two Tide only one digital coupon will deduct. Digital coupons are tricky, and you may only use each digital coupon once, so I dont recommend starting with them. They are good to have as a back up, in case you are in need of an extra coupon however.

Stacking coupons:

Stacking coupons means using more than one coupon on an item. Publix allows you to use one store coupon and one manufacturer coupon on each item.

  • You may use one manufacturer coupon and one store coupon per item.
  • If there is a BOGO sale you may use and manufacturer and store coupon on the ” free item” as well.
  • If there is an auto deduct sale you  may use the store and manufacturer coupon on top of the auto deduct.

We will go through a few of those scenarios in more detail below:

 To distinguish a Publix coupon from a manufacturer coupon look for one simple difference the bar code or LU #. While most coupons do state ” Publix coupon” or “Manufacturer coupon ” at the top, you can always tell which coupon is a store coupon and which is a manufacturer  because Publix coupons have an LU#. Below is an example of a Publix coupon. The LU# is the number the cashier keys into the register to give you the store coupon’s discount.

lu example

Manufacturer coupons have a bar code and usually state “ manufacturer” coupon on the top.

Publix always has two coupon books out, filled with store coupons, formally called the Advantage Flyers. Most people refer to them as The Green Flyer and Purple Flyer. These are coupon books Publix puts out every 10 -14 days, or so. The Purple and Green flyer normally can be found in the carousel by the door called the Information Center ( pic below) or at  the Customer Service Desk.  The Purple Flyer has the Publix nonfood coupons for items like shampoo or trash bags.  The Green Flyer is the coupon book which offers food store coupons. The Green and Purple coupons are also printable Click here to print the  Green Flyer and here for the Purple Flyer. Once you have clicked the links, scroll past the sales ad and at the bottom of the page you will see pictures of the Green Flyer and Purple Flyer, and sometimes other coupon books Publix is offering at the time. Click on the picture of the flyer you wish to print from or view. When you have opened the flyer click on the coupon you want to print.

info center

In addition to the Green and Purple Flyer,  Publix usually has a seasonal coupon books out or a holiday coupon book ( sometimes more than one) book out. Some of these books are printable, some you can only find in store.  They often have store tear pads and  peelies as well, so while in Publix keep your eyes peeled for them. Below is an example with an in store display of Publix coupon tear pads which you may often find on end caps or store displays as well. Remember you can determine the type of coupon these are by looking for the LU# in the bottom corner. Occasionally the Publix coupons books have a manufacturer coupon in them so always check for the LU# when planning your trip.

publix qs2

Publix also offers customers store coupon through ” Publix Clubs” . These clubs offer great coupons monthly and are emailed or mailed to your home. Click the links below to sign up:

Publix Paws

Publix Baby Club

Another option to get store coupons is near the Publix Pharmacy, the Pharmacy booklet is released monthly and has a few Pharmacy coupons on over the counter medications in it.

So let’s explain stacking, Publix store coupons can “stack” with manufacturer’s coupons.  Which means you may use both coupons together on an item.  For example Publix has a 2$ off Pantene coupon in the Purple Flyer, there is also a $1.00 Pantene mq ( manufacturer’s coupon) in the Sunday inserts. You can use both of these coupons at the same time on one product! Below is an example of a deal using both a store and manufacturer coupon.

Buy (1) Pantene product @ $3.63 ( reg price)

Use (1) $2/1 Pantene Publix coupon

and Use (1) $1/1 Manufacturer coupon

Pay: .63¢ each

When the “Publix magic” happens is when there is a BOGO ( Buy one get one free) sale on an item and there is a store and manufacturer coupon to stack with the sale.

For example, Pantene is on sale BOGO @ $3.63, you can use two manufacturer and two store coupons when buying the two Pantene, even though you are getting one “free”. Here is a break down:

Pantene price is $3.63  – on sale buy one get one free

Buy (2) Pantene product @ $3.63  =

Use (2) $2/1 Pantene Publix coupon

and Use (2) $1/1 Manufacturer coupon

 $2.37 Money Maker!

Yes, that’s right, you made money doing this deal! Publix will literally hand you this $2.37 back on a gift card and you walk out of the store with two Pantene. If you are purchasing other items during you trip, the $2.37 credit will go toward those purchases.

Competitor Coupons

In addition to store coupons, Publix accepts competitor coupons. Each store accepts different competitors. Usually its stores, within a few miles of your Publix they are in competition with. They want your business, rather than you purchasing the items at Target, so they will accept the Target coupons you have on matching items in their store. The store usually has their competitors listed on a sign near the door. If you can not find the sign you can ask customer service at your store which competitor’s coupons they accept. You can also call your store, if you are planning a trip and ask Customer Service.

Competitor coupons are store coupons. You may use either a Publix store coupon or competitor store coupon on an item, not both. The max coupons you can use on one item is ONE store coupon ( either Publix or competitor ) and ONE manufacturer coupon. Remember to check for the LU# and bar code ( found on manufacturer coupons) to determine the type of coupons you are using.


If you live in an area which doubles coupons, only the manufacturer coupons double, store and competitor coupons will not double.

Publix accepts competitor store brand coupons for their own Publix brand items. For example Up & Up is a Target brand. A Publix store, which accepts Target as a competitor, will accept an Up & Up coupon on a Publix branded item.

Total Order off coupons:

Many stores offer total off order coupons or total off specific category coupons. Publix  will sometimes send these coupons out in the mail, or through their Baby Club and sometimes you may find them in the Sunday paper. Publix will accept one of these Publix coupons per day and one Competitor coupon a day. You must met the total order off amount on the coupon. For example, if you have the two coupons below:

publix ex

The Target coupon, on the left, requires you to purchase $50.00 worth of food and beverages and the Publix coupon, on the right, requires you to purchase $40.00 with no restrictions. You may use both these coupons in one transaction, if you presented these two coupons in your transaction you would need to spend $90 in that transaction before any coupons, but after BOGO discounts.  Your total must be $90 before you hand over any coupons. Using these two coupons you will receive a $15 deduction from you order before you even have handed over the store and manufacturer coupons so it is a great start!

Reading your coupons.

Coupons have terms in the fine print, which are important to read when planning your trip. The terms contain restrictions and the cashier is likely to not allow you to break them. So there are no surprises at the register read each coupon over. Scan for words like “Transaction” and “Limit”.  Here is what they mean:

“One Coupon Per Purchase” This term means you may use one coupon for every individual item that you buy. For example: If you are buying three cake mix and have .50¢/1 Betty Crocker coupons, you can use one coupon for each cake mix.

A “transaction” refers to the entire purchase. Very simply, a transaction is each time that you pay.  If you buy 10 items and then pay the cashier, that is considered “one transaction”. If a coupon reads “one coupon per transaction” that means that you can only use one of the same coupon each time that you pay.

“Limit 2 Like Coupons” you may only use 2 of the same kind of coupon in the transaction.

Match ups & Best Deals:

Each week our site, releases  the Publix Best Deals, these are usually posted on Saturdays before the sale begins. Click here for this week’s  Best Deals to see an example. We receive the store circular early and match the all current store and manufacturer’s coupons to the week’s  sales. We find the best deals and break them all down for you. We are doing all the work and giving you a road map on how to do each deal!

These are a priceless tool, we tell you where the coupons needed for the deal are located and how many items to buy to get the best deal. It is a great tool, because it saves you from doing a lot of leg work. The Monday prior to the sale we also release the entire ad’s match ups.  These allow you to know everything on sale at Publix the following week and which coupons match the sale. The match ups allow you to plan for the sale. All you have to do is pick which items you want and start a list and cut your coupons!

Here is an example of a deal you may see in the BEST deals

Kellogg’s Rice Krispies Cereal 12 – 15.5 oz. box, or Honey Smacks 15.3 oz. box, or Krave 11 – 11.4 oz. box, Assorted Varieties, BOGO @ $4.19 ⬅️️⬅️️ what is on sale and type of sale

How many to purchase ➡️➡️️➡️Buy (2) = $4.19

How many coupons to use ➡️️➡️Use (2) Click here to print 0.75 off any ONE Kelloggs Krave Cereal ⬅️️⬅️️ printable coupon you need

Publix coupon you will need ➡️️➡️️AND (2) Krave Publix coupons from the BEST YOU Publix booklet click here to print

Pay: $2.69 for two ~ $1.35 each ⬅️️ total you will pay per item

** red writing will not be in BEST DEALS  it is just to demonstrate the example

So it’s that easy! We have broken down the deal for you, all you have to do is print and take your coupons to the store. Here is an example of a deal where a coupon is found in an insert.

Kozy Shack Pudding Rice, Tropica or Chocolate, Assorted Varieties, 4 – 6 pk. 4 oz. cup or 22 oz tub, BOGO @ $3.35

Use (2) $1.00/1 Kozy Shack Pudding – 1-15-17 SS (exp 02/28/17) The red date is not usually highlighted, this date is the date the insert came out which contains the coupon you need for this deal. The coupon is in your 1-15 Smart Source insert.

Pay: $1.45 for two ~ 68¢ each

 It is vital to check the match ups and Best Deals as soon as they come out. When a manufacturer releases a printable coupon they only release the coupon for a certain amount of prints and or a certain amount of time. So they may release a great Tide $3 off one bottle coupon which will make the Tide $1.99 a bottle with the upcoming sale but the coupon is only available to the first 10,000 people who print it, then the coupon disappears and is no longer available to print  . When sites post deals thousands of couponers print this coupon and they disappear fast. So you don’t miss out on a deal, print the coupon as soon as you see it.

To find the best deals each week on our website, Go to the home page,  hover over the “Grocery Stores” tab on our site, a drop down menu will appear, hover over “Publix” then click on Best Deals.

You can also find all the match ups and BEST deals and links to everything needed on our Publix home page, which is always the first post on our website’s home page click here

Sales & What is True BOGO & Half Price BOGO?

Depending on the region you live in Publix BOGO sales differ. In true BOGO states (mostly just FL) the register rings up the BOGO sale items as buying one and getting one free. You must buy 2 items to take advantage of the sale price. In other areas, the register rings up the BOGO sale items at half price. This can drastically work in your favor or not, in some situations, so its important to know which way your Publix handles a BOGO sale. For example here is a match up from next week’s sale which differs depending on which method your area uses:

Nabisco Oreo Thins, 10.1oz. BOGO @ $3.99

Click here to print B2G1 FREE participating Nabisco brands

True BOGO States: .67¢ each

Buy (6) $11.97

Use (2)  Click here to print B2G1 FREE participating Nabisco brands (up to $4.49 value)

Half BOGO States

Buy (3) $5.99

Use (1) Click here to print B2G1 FREE participating Nabisco brand( up to $4.49 value) 

Pay: $4.00 for 3 ~ $1.34 each

Sales: Publix sometimes offers 10 for $10 sales or 5 for $5 sales, these types of sales you do not need to purchase 10 to get the sale price. Publix allow you to only purchase one for $1.

Auto Deduct sales: Auto deduct sales automatically deduct at the checkout.
Example: $3 /3 auto deduct:  You must buy three in order to get the $3 off automatically during check out. The $3 will come off automatically once they ring up the third included item.

Rain Checks

If an item on sale at Publix is not available during the sale, Publix will offer a Rain Check on this item for you so you may take advantage of the sale when it becomes in stock again, at the same sale price.  You may use your coupons ( even if they have expired) when you ” cash in” your rain check.  Publix Rain Checks are valid for 30 days. You may get a rain check for up to 8 items every day the sale is offered and Publix is out of stock.

You can redeem your rain check at any Publix within the next 30 days of it being written.  If you redeem your rain check and the store only has 4 of the 8 items on the shelf your rain check is written for, you will lose the remaining items on that rain check usually. You can ask your manager and explain your Publix has been out of stock a while and he or she may choose to extend the rain check or allow you to buy the 4 items in stock and reissue you a new rain check for the other four. This would be a courtesy, do not depend on this.

Publix Promise

The “Publix Promise” is a promise Publix makes to their customers which guarantees that if, during checkout, the scanned price of an item (excluding alcohol and tobacco products) exceeds the shelf price or advertised price, they will give the customer one of that item free. Then they will charge the correct lower price for the remaining items.

These basics should get you to a great start to couponing at Publix. I know there is alot here, remember you can always ask questions in our Facebook group. Click here to join our main group.  and also join our exclusively Publix deals group click here. You can always come back and reread this, I usually add it at the top of the Best Deals for you to quickly access.

Remember post your couponing trips in the groups! Trips big or small we LOVE to see them, and they help others learn and are a great way to show off your hard work! Start small for your first trip, and add a few deals! In the beginning do sepearate trips to the store for just your coupon purchases. Dont try to tackle them during your weekly shopping until you get comfortable. When I started I did one deal my first trip. Easy! Then I did a more complex deal with stacking, then I made a goal to save more than I spent, that took a while to achieve. But build your goals, make them small and achievable and you will be saving hundreds of dollars in no time!